Digital Factory Set-Up & eCommerce Acceleration for a $5bn B2B Distributor

Set-up a Digital Factory to drive eCommerce acceleration, enhance IT infrastructure and review data gouv & processes for an international B2B retailers.

Industry

Retail/Apparel

Capability

Agentic Marketing & Digital Growth

Context

Leading distributor ($ 5bn sales) lagging behind on eCommerce launched a 2 years extended project to accelerate digital sales.

Scope & Deliverables

  • Project Framing: definition of target business omnichannel strategy, identification of main value drivers, prioritization of digital services.
  • Organization & Governance: Designing the project’s architecture and managing PMO with over 50 consultants and 25+ client FTEs.
  • Business lead in charge of communication with ExComm and of change management streams.

Team

Lead by
Enguerrand Hurstel
Co-founder | Agentic Marketing & Digital Growth
With

Partnership with a tier 1 Digital transformation worldwide leading consultancy.

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Constellations Impact

  • Project success and target reached (+10pts of online sales).
  • Autonomous client Digital Factory and digital organization with efficient ways of working.
  • Project success resulted in a project extension to other brands & geographies.