Data Practice 0-to-1 at a Scaling HR-Tech Leader
Took customer journey traceability from 30% to over 95% by building a data practice from scratch.
Context
A French HR-tech leader scaling fast had no data team, no warehouse, and dashboards built directly on source tools. User journeys were unreconciled and a large share of traffic was lost to ad-blockers. Constellations was brought in as the first data hire to build the practice end-to-end.
Scope & Deliverables
- Practice Build: Built the data practice 0-to-1 — team, governance, and ways of working with business teams.
- Tracking Stack: Internalized the full tracking stack, recovering traffic visibility blocked by ad-blockers.
- Platform: Deployed an end-to-end data platform on AWS Redshift, covering ingestion, modeling, dashboarding and activation.
- Team Growth: Developed the team from 0 to 5 across Analytics Engineering, Data Analysis and Data Engineering.
Team
Lead by
Constellations Impact
- Customer journey traceability recovered from 30% to over 95%, from first visit to full customer lifecycle.
- A unified data backbone now serving Sales, Finance, Product and Media, with business decisions institutionalized on shared data.