Omnichannel Customer Acquisition on Conquest Sports for a Global Sport Retailer
Boost omnichannel customer acquisition and get more new customers to buy on priority/conquest sports, combining online and in-store tactics.
Context
A global sport retailer engaged Constellations to define and deploy their 24-26 strategic initiatives, which will contribute to growing sales by +6.5%.
Scope & Deliverables
- Planning & Target setting: Supported countries in planning customer acquisition campaigns on the right conquest sports and defining the right budget and channel mix.
- Running & Measuring: Supported countries design, set-up, execute and measure their customer acquisition campaigns.
- Reshaping of the model : Enabled better marketing capabilities and tools to support customer acquisition.
Team
Lead by
With
Data & Digital Consultants
A global PMO that ensured structuring and assisted in project implementation; a consultant who followed countries by supporting and upskilling local teams; a consultant who communicated a C-level project update.
Constellations Impact
- Over-delivered by 10% new customers' target.
- Incremental omni-turnover: Increase omnichannel revenues by 30%.