eCommerce Acceleration Across Priority Countries for a Global Sport Retailer
Grow the current digital commerce business across priority countries for an international sport leader.
Context
A global sport retailer engaged Constellations to define and deploy a strategic diversification of its business by reshaping and reinforcing its digital commerce business.
Scope & Deliverables
- Program Steering: Supported countries to identify key areas and monitored the following of global objectives.
- Measuring & Tracking: Adjusted and fluidified preventing measurement.
- Data-Driven Marketing Paid Optimization: Supported team to define marketing budget and campaign structure.
Team
Lead by
With
Data & Digital Consultant
Monitored countries by supporting and up skilling local teams, in line with global objectives.
Constellations Impact
- Massive Value Delivery: Annual growth and value targets reached for the program and across 80% of the streams.
- First step in Operating Model transformation: Agile and standardized ways of working implemented across the organization with smoother collaboration between central & local teams.